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Urban residential street with people leaving a modern building entrance

People sell scale — until they sell the wrong era or income story. We use a tight wardrobe palette and motion blur discipline so figures read at A1 but never steal the architecture.

Scale anchors

One known door height, one walking adult, one child maximum per frame. More than that and juries count heads instead of façades.

When to omit

Night shots, tight aerials, and material-studies often work better without figures. We say so early rather than fix in post.

More from our blog — strategy, process, and studio notes for architectural teams.

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